Neo Africa as National Supporter of the 2010 FIFA World Cup
Revolutinising sponsorship
I was employed at Neo Africa due to an immediate and urgent need for creative leadership and management of their corporate identity during their national sponsorship of the 2010 FIFA World Cup South Africa.
I had to refresh their corporate identity in time for the release of marketing and creative material for Neo Africa's presence at the Final Draw of the 2010 FIFA World Cup.
Within a short period of time I retouched their CI, smoothly integrated about 10 brands under one corporate umbrella, design and oversaw the production of corporate stationery, brochures and advertisements, design and directed the set-up of a bright new website, an animated logo loop for TV and an exhibition stand, oversaw the set-up of the exhibition stand on site and presented our company at the stand.
Composite National Sponsorship Logo. Nothing really amazing from my part. Keeping to FIFA's guidelines can be tiresome.
Variations for different applications
Letterhead and business card
Powerpoint templates
Pull-up Banners
Exhibition stand for the Final Draw
15 Second Logo animation
Field perimeter signage.
Footage of the Neo Africa signage
Logo presence for the EA 2010 FIFA World Cup South Africa computer game
Branding of our own "One Touch" football game for the FIFA FanFests
Adverts for Neo Africa's "One TOuch" football game
Apparel Branding: beanies
Apparel Branding: sweaters
Apparel Branding: longsleeve shirts
Apparel Branding: t-shirts
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