![](https://cdn.myportfolio.com/5762d2f2-b11a-4e93-aa67-482048708b34/53d68cd1-c959-41cd-9285-a3d2160f2d07_rw_600.jpg?h=f7090ae805974e65d836e2386351f9ce)
A big upgrade for a small budget brand
Brief: To re-vamp and re-design the look and feel for a low budget cheese curls product called WOW.
Brief: To re-vamp and re-design the look and feel for a low budget cheese curls product called WOW.
BEFORE
![](https://cdn.myportfolio.com/5762d2f2-b11a-4e93-aa67-482048708b34/4ae56855-aec9-4fb7-9053-ec5438601bc7_rw_600.jpg?h=80f12c36b76a059d23589d82f540afac)
Previous general WOW logo, look and feel and characters
![](https://cdn.myportfolio.com/5762d2f2-b11a-4e93-aa67-482048708b34/68e3a84b-c0a7-4c18-b250-af88bb6ae10b_rw_600.jpg?h=6601052cc56acedf1e49786bdb58df0d)
Previous logo and look and feel for WOW RIngs
AFTER
![](https://cdn.myportfolio.com/5762d2f2-b11a-4e93-aa67-482048708b34/998e878a-b92b-46e9-b9d5-0cbfe32d4d30_rw_600.jpg?h=0c0969c90fead43829b898b8f5c149eb)
New WOW Logo
![](https://cdn.myportfolio.com/5762d2f2-b11a-4e93-aa67-482048708b34/aeae85fd-a2ba-4431-9345-05c20600376d_rw_600.jpg?h=9ad231aa2fe5702d86d64b1c8b777013)
New secondary logo for WOW Rings
![](https://cdn.myportfolio.com/5762d2f2-b11a-4e93-aa67-482048708b34/81d35db6-c725-4aee-a159-554032a736b4_rw_600.jpg?h=23dfebbd1f55061902dea81acc3f0a67)
WOW Characters for each flavour
![](https://cdn.myportfolio.com/5762d2f2-b11a-4e93-aa67-482048708b34/f44223db-17f5-4c26-8e89-6c2e372f27f0_rw_600.jpg?h=bbc259a8d3c667bb9ef9870d64ce0ea6)
Colour schemes for each flavour
![](https://cdn.myportfolio.com/5762d2f2-b11a-4e93-aa67-482048708b34/3f9aa077-8402-473e-bb88-c815d30e3f9d_rw_600.jpg?h=856df861fffab6fa6a6817be269d72b4)
Packaging mock-up
![](https://cdn.myportfolio.com/5762d2f2-b11a-4e93-aa67-482048708b34/7d8f6100-b399-4443-bebf-9af1f23e3039_rw_600.jpg?h=36e8e11d7ffb411f11adfabb52e9c592)
Packaging mock-up
![](https://cdn.myportfolio.com/5762d2f2-b11a-4e93-aa67-482048708b34/0ceebba0-e30b-45f2-a410-40a4072af31e_rw_600.jpg?h=5c191661420dc944ff38b39f7011f5d7)
Packaging mock-up
![](https://cdn.myportfolio.com/5762d2f2-b11a-4e93-aa67-482048708b34/ffcf3b5e-2023-4aee-929f-844890a45f83_rw_1200.jpg?h=57a85290c5c6e5930561a54a33f58b49)
WOW Mascot: Eustace
![](https://cdn.myportfolio.com/5762d2f2-b11a-4e93-aa67-482048708b34/54679a07-afe8-4ef5-a966-32d221734762_rw_600.jpg?h=50b7e82268c1cc0d8c3846450142d15c)